Maximum Mobile Media Marketing Mini Message Mix Madness

Written by Michael Whittington

If you’re a regular reader, you know that every so often I like to post a mobile marketing blog compiling a few of the more minor mobile marketing news stories. I’ve done this twice so far: once in June and again in August. Now that election coverage is dying down it seems like a good chance to once again catch up on those mobile marketing news stories we missed. Here are three more examples where someone endeavored to generate a QR code. This is Maximum Mobile Media Marketing Mini Message Mix Madness. Which reminds me: I also use these mobile marketing blog entries to test my alliterative skills for words starting with the letter M. It’s magnificent.

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Political Mobile Marketing Campaigns

Written by Michael Whittington

This coming Tuesday, Americans will enter the voting booth once again – some of them for the first time – to elect the officials they feel are most suited to run their government. As unequivocally important as the outcome will be, there is also a lot of merit in studying the campaigns that led us to this point and to our personal decisions about who to vote for. For the first time ever, mobile marketing advertising played a serious role in campaigning for many candidates. In particular, QR codes helped to bridge print and digital media in a way that was easily, but fully customizable. While the target of a QR code cannot be changed, the content found at the target site can be. This means that if there is a new message or any piece of information that needs to be changed, the candidate’s representatives can do so and not have to print more/different flyers.

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Mobile Marketing Statistics: Quelling the QR Quandary

Written by Michael Whittington

Nearly every week my blog entry can be summarized as “we’ve only just begun generating QR codes, here’s another new idea someone thought of.” I love the type of discussion that these types of articles inspire. This week, I’m not in the mood to argue. I want to win, and you certainly can’t deny hard numbers; at least not without looking downright silly. That is why, for a fun change, this week we’ll be taking a look at some mobile marketing news spanning back several months and I will be showing you undeniable proof, using mobile marketing statistics, that the QR code generation is still in its infant years.

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Ed-Q-Cation: Mobile Marketing Trends Hit Campuses Nationwide

Written by Michael Whittington

Since none of the big acts come to my home state of Rhode Island, a few months ago I braved the New England highways and visited the University of Connecticut for a concert. With my poor time management skills, I arrived incredibly earlier than I had planned so I took the chance to wander around the campus and see what it was all about. I sought out a campus map and when I found one, I also found love. What do you think? Is that a good intro for my romance novel? No, it’s terrible. I’ll stop trying new formats and just give you people what you came for: barely cohesive reporting on mobile marketing trends.

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Mobile Marketing Campaigns in a Cauldron pt. II

Written by Michael Whittington

For those who aren’t my regular readers, this mobile marketing blog is the second part to last week’s entry, which you can read here. With Halloween being just a haunted hayride away, we’re exploring the different types of people who can benefit from taking the effort to generate a QR code at this time of year. Last week we covered three specific groups and in this week’s mobile marketing blog we will do the same. So boot up your mobile marketing software, because we’re diving right back in to this candy pile.

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