Viruses & Malware Between Points Q & R

Written by Michael Whittington

This week’s band practice didn’t go as planned. Actually it didn’t go at all because everyone except me is sick. I always hated that as a kid. Every year there would be one day where half your class was out with some bug, but I was one of the ones who went to school. The teacher wouldn’t assign any homework because so many kids were missing. Of course if I ever missed a day I’d have to do four extra hours of homework. Speaking of being sick, do you ever get sick of my mobile marketing blog introductions having nothing to do with the topic and being essentially a rant about some childhood displeasure?

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QR Code to Your Site: Yes. QR Code on Your Site: ???

Written by Michael Whittington

Though I much prefer my writing style to everyone else’s, I still frequent the other mobile marketing blogs out there. In fact I use them for inspiration. Lately I’ve been reading a lot about a great debate going on. No, it’s not as heated as health care, abortion or Star Wars vs. Star Trek but it’s relevant to my interests and I hope if you’ve read this far it’s relevant to yours as well.

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Color, Cut & QR Clarity

Written by Michael Whittington

Are you simply in the band, or do you make the band?

Anybody can make a QR code. A lot of bloggers out there get you excited. They convince you that with their help, you’ll be some sort of QR prophet, bring your company unprecedented profits and impress your boss. I’ll be the first to say that having a QR code is a step, and an important one, but it is no great stride. Making a simple black and white QR code, one that looks like everyone else’s, is like learning to tie your shoes. Good job, you’re going to need that skill down the road, but guess what? Half of your peers know how to do this already. You want to impress someone? Design a shoe. That’s a paraphrased version of the speech my dad gave me when I learned to tie my shoes.

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QR for PR: A Guide to Using QR Codes for Music Promotion

Written by Michael Whittington

You know me, I’m a rock star.

Well…maybe you don’t know me. This is my first post on this mobile marketing blog, after all. Hi! I’m Mike and I’m a rock star. Okay, I’m not a star yet but with some good old fashioned talent and a little concept called exposure I’ll be on my way. Talent is pretty much spoken for—either you have it, or you practice until you do. Exposure is another story. People still “get good” at their careers or hobbies the same way they did centuries ago, however, as the world changes, so do the effective methods of exposure. Remember the movie Airheads? Brendan Fraser, Steve Buscemi and Adam Sandler take radio station personnel hostage in hopes of getting their song played. Today, the radio is no longer the forefront of the music industry. We have the internet and you can upload as many songs as you want to different sites. Getting your music online is a cakewalk, but getting it heard is another story.

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Michael Whittington

Being a Rhode Island native, I generally have to travel a ways to see my favorite bands, which stinks, but being in the car helps me clear my head. I’m a big fan of metal and hardcore music but most people wouldn’t know it by my “clean cut” appearance. Most of my buddies are covered in tattoos and have some inexplicable aversion to sleeves. Waitresses at the clubs we go to have been known to ask: “what’s his deal?” I’ve played guitar in several bands but I’ve recently developed an appreciation for drumming. I’m currently working on several different projects with a couple different bands and we’re hoping to have a demo out sometime later this year. When the projects take form we plan to use QR codes for promotion.

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