Cracking the Code: QR Technology as an Element in the Gamification of Society

Written by Michael Whittington

I’d like to begin this week by sharing a funny little mobile media marketing comic strip I came across the other day. At its core it calls QR codes a waste of time and makes the mobile marketing software used to read them appear ridiculous. However in my reading I saw a deeper meaning. I find that it sheds light on who we are as a people and in fact justifies the existence and success of QR codes. Let me elaborate in a long-winded manner as I have the tendency to do.

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PhenomeNOT!! Why QR Codes Aren’t Experiencing the Same Success in the US as they did in Japan

By: Michael Whittington

If you’re at all familiar with the history of QR codes you would know the connection between them and mobile phones originated in Japan. When designers first made it so their phones could scan the codes, companies raced to get together a mobile marketing campaign using the little boxes. By the end of 2005, if you bumped into a wall in Tokyo you’d end up with half a dozen QR codes stuck to your outfit. Mobile marketing statistics show that QR codes were nothing shy of a phenomenon. However, here in America using the term “phenomenon” is really up to the point of view.

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The Top 5 YouTube Videos Turning QR Codes to Art

Written by Michael Whittington

I have discussed making QR codes pretty but it’s almost unheard of to use QR codes to make other stuff pretty. It’s no secret that I’m supportive of this form of mobile media marketing but I’ll be the first to say that you’re everyday black and white QR code is kind of unsightly. However there are some people who see beauty in the mobile marketing solution, so much so that they have adapted it into personal projects and homemade creations. When their task is completed, where else would they go to show off but YouTube? I trekked from the edge of YouTube and back just to find five videos I think are really worth watching. Each one shows the mobile marketing solution being used in new and creative ways.

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QResume

Written by Michael Whittington

With today’s job market, dozens, sometimes hundreds of prospective employees apply for the hard-to-find open position. Unfortunately in most cases the companies doing the hiring can only take on one or two new people. If you’re anything like me, this means that you’re turned down a lot. The key is a great first impression because it’s literally all you have. In sometimes as little as fifteen minutes’ time, employers will gauge you to decide if you’re a good fit for their open spot. This little gap of time is what counts so it has to be perfect. Every time we tell ourselves that we’re confident and we’re convinced we have all our interview answers figured out. Then we walk in the building, the nerves get the best of us and the next thing we know we’re back in the parking lot, swearing in our cars with the windows rolled up tight, telling ourselves we could have done better.

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Mobile Marketing Software Showdown

Written by Michael Whittington

QR codes may be the king of the castle, but there have been several uprisings in its kingdom. A handful of mobile marketing solutions have appeared to try to usurp the throne. As commander of mobile marketing strategies I shall now analyze each of their strengths and weaknesses. Oh how I love extended metaphors.

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