When Groceries Become QRoceries

Written by Michael Whittington

One aspect of mobile media marketing that never fails to frustrate me is that no matter how much mobile market research is done, some studies are still trying to pin down a demographic of QR code users. That’s like trying to market the internet exclusively to a certain group of people. While certain websites might be designed for children, for stockbrokers or for hobbyists, the internet is accessible to everyone. This is much like how products are designed for certain people, but whether you’re looking at a toy, a bag of chips or a laptop, you shouldn’t be surprised to see a QR code.

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QR Codes: The Ultimate Station ID

Written by Michael Whittington

A couple of the bandmates and I did an acoustic session at a college radio station this past weekend. This station is incredibly forward-thinking. First of all, I was surprised and impressed that they were actually streaming online. Additionally, they had designed a QR code leading directly to the live stream. Their street team had printed stickers with the QR code on it and they had slapped them up all over campus and the town. As I discussed once before, 80% of college students own smartphones, so they are one of the best audiences to use when experimenting with QR code generation and other local mobile marketing strategies. However, the beautiful union of QR codes and broadcast radio doesn’t seem to be getting a liberal acceptance.

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Relationships and your Relationship with QR Codes

By Michael Whittington

I’m DONE meeting girls at rock shows. I swear it’s like they pass the same script around. They like what I do on stage, flirt with me a bit, numbers are exchanged, we go on one date, quickly realize our incompatibility and I go home and eat ice cream while I watch the same Yes, Dear rerun for the eighty-second time. I quit. I’m tapping out. For now I’m sticking to my two true loves: rock and mobile media marketing. Then again…now that I think about it I’ve been relying on the former to attract the ladies. I should explore the ways mobile marketing services can take the role as my wingman. In fact, let’s explore these mobile marketing solutions together.

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Sport the Code: Mobilize Mobile Media Marketing

Written by Michael Whittington

Ben, the guitarist in my band, went to Las Vegas last month and while he was there he managed to snap a crude photo of a guy wearing a t-shirt with a QR code on it. “Great idea, right?” he asked me with the smile of a man who had just returned from Vegas, determined not to leave any of the details of his trip in Vegas. Well, I believe it is and it isn’t an effective mobile marketing strategy. It must be done with certain tact. Just how much of a company should be on the clothing its customers wear?

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Soup “QR” Salad?

Written by Michael Whittington

I was at Red Robin the other day getting a delicious and guilt-laden burger. The scenario was the same as any other casual restaurant I visit. There was a little metal holder on the table with salt, pepper and ketchup—Heinz ketchup to be specific; a company with a few mobile marketing solutions up their sleeve. The bottle had a nice QR code on it. I had seen and scanned this code before. Any restaurant that carries Heinz has the same bottle with the same design. The first time I saw it I was excited: “a new QR code for me to scan,” I thought. The second time I saw it I scanned it again, hoping for a different result. It was the same mobile marketing strategy. Yet for months, every restaurant I have visited I have scanned the QR code on the ketchup bottle. They say if you do the same activity over and over again expecting something different it means you’re insane. But my sanity, while questionable, is not the point. The point is there is no time or place to better advertise your QR code than in a restaurant. Here’s why:

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