Data Matrix for Inventory Management

Written by Michael Whittington

With the recent release of Diablo III one of my buddies decided it was finally time to try to fix his computer. As I watched him scrupulously separate tiny plastic and metal parts something blog-worthy caught my eye. On one of the computer’s internal organs there was a decently-sized data matrix code. For those of you who don’t know what a data matrix code is, I wrote about it briefly in my Showdown mobile marketing blog post. Like QR codes, they are an ISO standard mobile marketing platform, but they are also like a more restrictive older sibling in the 2D barcode family.

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An Auld Lang Sign of the Times: Mobile Marketing Solutions for Graduates & Business Professionals

Written by Michael Whittington

Everywhere I turn I keep seeing the same story with the same picture. Normally I rebel and choose to ignore it completely – but this time it’s invaded my inbox too. Some of my readers and even my own mom have sent me a link to some version of the graduation cap QR code billboard story. Last week many students earned collegiate degrees and among them was Amanda Jonovski, a graphic design major at Notre Dame. Many times in the past, students trying to make a statement, or those who are just trying to be funny, have decorated their graduation caps. What do you expect? You give a creative-minded person a flat surface – they’re going to draw on it. The difference between Jonovski’s effort and the glue-and-glitter designs that are nearly customary is that Jonovski used a custom QR code generator and printed out a sticker for her hat. Scanning the code leads to her online portfolio – a prized collection of work and personal information that would be of interest to prospective employers.

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And the Government Shall Bring About a Revolution

Written by Michael Whittington

When is it safe to say a technology is being taken seriously from a societal standpoint? All the geek bloggers in the world could support it and it could still just fade away and be remembered as a cult classic in the science magazines. I believe mobile marketing solutions and QR code generator software are here to stay, or at least they’re here for the long haul. I’m not basing this on consumer trends or mobile marketing statistics – I’m merely using observation. When the government takes note, something becomes more than a fad. We were fascinated to hear Obama’s iPod playlist, Kennedy gained the upper hand over Nixon because their debates were televised (radio listeners said Nixon won, viewers said he looked nervous) and lest we forget the internet was designed for the military. Now we have mobile marketing solutions to bridge the gap between our world and cyberspace. Wouldn’t you know it; the government has seen their advantage too. All across the world, government bodies and organizations are using custom QR code generators like the one found here on Qwiktag to explore the mobile market.

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What Will It Take for Mom to Scan QR Codes?

By Michael Whittington

This past Sunday was Mother’s Day and I spent several hours with my mom, whom I love, but I can only tolerate in small doses as her aging has increased both how paranoid and how talkative she is. A couple weeks ago I blogged about how moms use more QR codes than anyone. Mobile marketing statistics shows 74% of mothers would use mobile marketing advertising to save money on groceries. My mom is not one of these ladies. I watched as she flipped through the latest coupon book she received in the mail and was there to respond when she pointed to a QR code for Dole grape tomatoes and asked me, frustrated, what it was. I mentioned mobile marketing to her but she just asked “What is mobile marketing?” I delved into QR code generation and how some of her favorite companies use custom QR code generators, but she got angry. “Why can’t they just put the coupon on paper for everyone to use?” she asked me. My mother doesn’t own a smart phone. In fact, she didn’t even have a cell phone until a few years ago when my siblings and I insisted she get one in case of emergency. So needless to say, your mobile marketing strategy will not work on her.

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QR Codes ‘Round the World

Written by: Michael Whittington

In last week’s entry I referred to a comprehensive mobile marketing strategy being implemented in South Korea. This type of advertising is far from anything we typically see in the United States. Perhaps our companies aren’t as fond of taking risks, or perhaps mobile market research shows that there is a lack of consumer support. Whatever the reason, when it comes to mobile media marketing, we are behind the times. South Korea isn’t the only country that knows how to make QR codes extravagant. Let’s take a look at one mobile marketing strategy from each of the six biggest non-American nations in the world.

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