More Mobile Media Marketing Mini Message Mix Madness!

Written by: Michael Whittington

Back in June I wrote a mobile marketing blog titled Mobile Media Marketing Mini Message Mix Madness where I rounded up some mobile marketing news that didn’t necessarily warrant full entries and reported on them. My only regret about this article was the alliteration. There clearly wasn’t enough. Well, it’s been a couple of months and I’ve let plenty more mobile marketing news stories fly under the radar so I’ll seize the opportunity to redeem myself. Here’s More Mobile Media Marketing Mini Message Mix Madness!

Read more...

Gold Medal in Mobile Marketing

Written by Michael Whittington

I like to keep my mobile marketing blog entries fresh by somehow incorporating what is going on in the world when I’m writing each one. Right now, news that isn’t Olympics-related has come to a screeching halt. Reality shows are no longer the topic of discussion around the water cooler but rather the Olympics has dominated the conversations we endeavor, the websites we peruse and the Powerade bottles we drink from. So this week the decision was easy: what sort of Olympics-related mobile marketing solutions are involved with or are otherwise tied to the London 2012 Olympic Games? Let’s explore.

Read more...

DC & QR: A Converse-ation Piece

Written by Michael Whittington

Unless you’re incredibly sheltered from mass media (and if you’re reading this mobile marketing blog you’re obviously not), you’re quite aware that The Dark Knight Rises is the biggest movie in America. Well, with every blockbuster we can expect our fair share of products to make more money off the brand. Action figures? Check. Halloween costumes? Give it two months. Shoes? Wait…that’s not a standard promotional item. Actually, with a recent partnership between DC Comics and Converse, it is!

Read more...

3DS: Another Mobile Marketing Platform?

Written by Michael Whittington

It’s no secret I’m a geek.

On this very mobile marketing blog I went on a pretentious rant about the role of QR codes in the gamification of society. I also got much too excited when I saw the footage of a QR code appearing in Dungeon Defenders. But Dungeon Defenders isn’t the only game to hide QR codes within. In fact, it wasn’t even the first one. Gearbox’s 2009 blockbuster hit Borderlands also hid QR codes in the game’s world with some merely containing text messages promoting the in-game weapons dealers and others leading to official internet resources for the game including the game’s official site.

Read more...

Mobile Marketing Strategy: Two True Tales from 2012

Written by Michael Whittington

It’s a hot summer, but July 2012 is also heating up as mobile marketing news gets more and more prevalent. In just the last two weeks alone I’ve seen two mobile marketing campaigns cause heatwaves (again, this is metaphorical heat. Don’t take out your bitterness on a mobile marketing solution). I couldn’t decide which to focus on this week so I’ve split this week’s mobile marketing blog entry into two excellent mobile marketing news stories complete with my own self-effacing commentary.

Read more...

email us

Email *
Subject *
Message
Anti-spam question: How Many Days in a week?