Mobile Marketing Campaigns in a Cauldron pt. I

Written by Michael Whittington

I was once very excited to attend a Mike Myers movie marathon. I expected to start with Wayne’s World, work my way into Austin Powers and finish the night off by leaving before The Cat in the Hat came on. Instead, when I visited my friend’s apartment I was shocked and appalled to find he was showing a movie called Halloween in which Mike Myers is no longer a loveable brownish-redhead but rather a horrifying masked serial killer with creepy but catchy theme music. Actually, I’m starting to question whether or not it’s even the same guy. It was around this time of year that regretful movie marathon took place and ever since then I have celebrated my own holiday I have dubbed, after the name of the movie, Halloween. What I do is I dress up in a silly costume and eat a bunch of candy.

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Countering the Counterfeit by Generating QR Codes

Written by Michael Whittington

We don’t often think about it, but one industry that is plagued with counterfeiting is the pharmaceutical industry. It is estimated that 20% of the drugs sold in India are counterfeit and as many as 30% of the drugs sold in Latin America and Asia are counterfeit as well. With, say, the entertainment industry this might have less of a potential impact. You didn’t spend $21.99 on an authentic copy of a movie but Joseph Gordon Levitt didn’t even notice his five cent cut missing from his bank account. I just watched 50/50 by the way; it was alright, I didn’t hate it. Anyway, back to the point if I haven’t drawn you too far away from it. The pharmaceutical industry is a whole different story because you’re putting the products inside your body. These are chemicals, often tested, retested and recalled when they passed the first two tests but failed a third one after the fact. But with a counterfeit drug – how can we really be sure what’s in it? And for that matter, how can we be so sure the drugs we are taking aren’t the counterfeits?

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Mobile Marketing Burger Blog pt. II

Written by: Michael Whittington

In last week’s mobile marketing blog we took a look at a few ways burger restaurants are taking advantage of mobile media marketing and mobile marketing companies like Qwiktag. We saw a hotel café that opted to generate a QR code to be delivered by the waiter along with an order, we almost forgave a fast food conglomerate when we saw their pro-reading mobile media marketing approach and I revealed my celebrity crush and somehow tied it in and made it cohesive. That mobile marketing blog continues and concludes here. I’ve collected three more fine examples of the inspiring relationship between mobile media marketing and burger sales and consumption. This is Mobile Marketing Burger Blog pt. II.

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Mobile Marketing Burger Blog pt. I

Written by Michael Whittington

A long time ago in a galaxy not unlike this one only I weighed six pounds less, I wrote about seeing a QR code at Red Robin. Last week I got Red Robin to go and I was both surprised and excited to find that my take-out box was part of a mobile marketing campaign and sported a slick QR code. I wrote about, and gave my blessing to Red Robin already, so I don’t want to bore you with a rehashed article. However, I do want to talk about burgers and their relationship with mobile media marketing a whole bunch. So here we go – this is Mobile Marketing Burger Blog pt. I.

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QR Codes on Walls & Stalls: Do They Enthrall?

Written by Michael Whittington

Earlier this week I was at a bar and I went to use the restroom. When I got to the urinal, I immediately noticed there was a QR code staring me in the face. A local band had put one of their flyers up above the urinal at eye-level. Unfortunately I had left my phone at the bar so I didn’t get the chance to scan it. Though, perhaps this was for the best.

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