Maximum Mobile Media Marketing Mini Message Mix Madness

Written by Michael Whittington

If you’re a regular reader, you know that every so often I like to post a mobile marketing blog compiling a few of the more minor mobile marketing news stories. I’ve done this twice so far: once in June and again in August. Now that election coverage is dying down it seems like a good chance to once again catch up on those mobile marketing news stories we missed. Here are three more examples where someone endeavored to generate a QR code. This is Maximum Mobile Media Marketing Mini Message Mix Madness. Which reminds me: I also use these mobile marketing blog entries to test my alliterative skills for words starting with the letter M. It’s magnificent.

Man’s Mechanism Makes Measuring Minutes Monotonous

Here is an example of mobile media marketing at its worst: a QR code clock. The clock is actually able to generate a QR code for every minute of the day – which is kind of cool, but think about the process you need to go through to scan the time. What device are you using, and what tool is right on the main display? In the video, the user produces his phone and you can clearly see the time. Why would anyone go through the effort of scanning the code after that? Am I impressed on a technological standpoint? Sure, but even I wouldn’t buy the clock and I’m a guy who was hired based on his freakish love of mobile media marketing. In some of the comments, the creator mentioned taking on the challenge of inventing the clock to “hone his skills,” but that still doesn’t make it any more practical.



Majestic Makeovers Mold Mobile Marketing Manifestations

I’ve always hated beauty contests, mostly because the skill and dedication developed from years of eating Doritos isn’t taken into account by the judges. I’m multi-tasking over here. Seriously, if this mobile marketing blog wasn’t digital you’d be looking at a Doritos-stained piece of paper. I really am verbose. What I was trying to say before I went out of my way to embarrass myself is that I hate beauty contests, but I found one I can support: The Most Beautiful QR Code. This contest isn’t for people to dress themselves lavishly but rather for them to generate a QR code that looks as aesthetically pleasing as possible. I’ve spoken before on my support of QR codes being seen from not just a technological standpoint but as an artistic piece. It will help make mobile marketing advertising evolve beyond using the dreadfully dull black and white code that has already become so popular it’s easy to overlook. Although you need to sign up at QR Hacker to enter the contest, you can still use tools, such as an online QR code generator, and mobile marketing software from anywhere across the net (hint, hint: Qwiktag).


Moisturizer Manufacturing Monolith Markets Multiuse

Add Proctor & Gamble to the list of companies committed to a successful mobile marketing advertising campaign. Their approach is interesting, but they clearly reviewed mobile marketing news and statistics beforehand. Claiming that QR codes have not yet reached the level where consumers want to scan to buy, Proctor & Gamble has opted to make their codes teach more about individual products. However, this isn’t your standard weight, dimensions, cost and application. Rather, Proctor & Gamble wants to show their consumers how their products can be applied in different ways, sometimes far beyond what they’re intended and usually advertised for.

The “Have You Tried This Yet” campaign – as it is so appropriately and descriptively called – explores the many uses of Proctor & Gamble products. The company owns many established brands such as Bounty paper towels and Gillette razors. It is common knowledge what each of their products is intended for – but this mobile marketing campaign aims to prove they are products with multiple uses. The mobile marketing advertising campaign will offer ideas and ask questions to customers: have you applied Covergirl lipstick in such a way, did you know Tide can clean more than just laundry, etc.

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